We Are Sterling Cooper - Mad Men on Twitter

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UPDATE: My name is Bud Caddell and I'm a Strategist at the New York based digital think-tank Undercurrent. On Twitter I'm also known as Bud Melman, a mailroom clerk at Sterling Cooper Advertising in 1962. As promised, I've written a behind the scenes look into Mad Men on Twitter, including what it could mean for the future of media and entertainment.

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Follow Bud Caddell on Twitter.

Read my thoughts on Becoming Fan Focused (NEW).

Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.

This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together.

Memoranda

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Chatterbox

No public Twitter messages.

dondraper says Breitbart TV http://t.co/mEgKaYJ5 via @sharethis. Chaos brought to you by your loving king Obama. Scary stuff. about 2012/05/01

joanholloway says @drewcollins I'm a big girl, I can take it. about 2012/04/15

Mister_Smiths says @peggyolson - Last night was a real happening. How does it feel to be one of the guys? (Maybe one day we'll find out for ouselves) about 2008/10/24

amcnews says The Mad Men Fashion File - Venus in Fur (and Blue Jeans) http://t.co/3MbsbXJ3 about 2012/05/18

dick_whitman says @CarriBugbee Hey, I wear that cheap suit. #madmen about 2010/09/26

Mad_Men says The Mad Men Fashion File - Venus in Fur (and Blue Jeans) http://t.co/ywVjGzkd #MadMen about 2012/05/18

lilsallydraper says @betty_draper Mommy, where was Daddy last night? about 2008/09/09

bertram_cooper says I just wanted to say - Happy Birthday about 2008/10/10

David_Ogilvy says When done properly, fake Twitter accounts can be quite amusing. But they can also be the lowest form of tedium (see: @fakemikedonahue) about 2012/03/26

polly_draper says WOOFWOOFWOOF! WOOF! WOOF! WOoooooofffff. about 2008/10/11

Sal_Romano says @Xerox914 Just them them to that numbskull Stan Rizzo. I no longer have keys to the building. about 2011/07/13

Roger_Sterling says I figured I could get rid of my reading glasses when I started using the dictaphone. I didn't count on threading that damn tape into it. about 2010/09/16

trudy_campbell says It's Derby Day! Remember that dance we did at @Roger_Sterling's party a couple of years ago @PeteCampbellNY? http://t.co/35TbzGqB about 2012/05/05

duckphillips says I like the direction your taking at the company. It shows good initiative and drive. I'll mention you to @Roger_Sterling. about 2008/08/27

Jimmy_Barrett says Hey @explainerguy. I'll do the jokes around here. http://t.co/wveY9SKp about 2012/04/10

benjamin_spock says It's a normal part of a child's social life to discuss television with friends, just the way grownups discuss books and plays and the news. about 2010/09/01

No public Twitter messages.

bertramcooper says I'm so angry I can't even get my shoes on straight! about 2010/10/10

robert_draper says Mommy says I can go out and play again in the Spring. I miss Carla. about 2011/11/15

mona_sterling says @findingurstyle What? You want to borrow my #dinnerparty dress? Do I even know you, dear? about 2010/09/25

FatherGill says Sometimes I feel like the Father McKenzie that the Beatles sing about in Eleanor Rigby. #allthelonelypeople about 2012/05/07

frank_ohara says The only girl in New York who can get away with teasing like that is Ann-Margret, and even she gave in to Pat Boone. @amaeryllis about 2012/04/22

Freddy_Rumsen says @guruofnew - Patty Duke? She's not even old enough to drink, what woman would want to be like her? about 2010/08/04

onmadmen says And @peggyolson goes past @bettydraper in number of followers. Will it last? about 2008/12/19

midge_daniels says i'm up 4 that RT @NealRahman: @artsbeat Are you bringing back any of Don's old flings, a la Midge in Season 4? #MadMenTalk about 2012/03/20

harry_crane says What is this #newtwitter and how does it fit into my television strategy at SCDP? about 2010/10/06

paul_kinsey says @bmerer @ColleensZooropa Thanks. I was away far too long. But I met some interesting people. Have you heard of the Merry Pranksters? about 2011/07/13

francine_hanson says Haven't seen @BettyDraper in ages. Now that she lives in a mansion I guess she's outgrown her old friends. about 2012/05/01

don_draper says Looking under the tree. about 2010/08/01

chauncey_dog says Been traveling in Central American working with abandoned pets. Met @travellingjon and he is also helping here. Also has good treats! Ruff! about 2011/01/12

Bud_Melman says Our future is stillborn. about 2009/11/01

Peggy_Olson says With all the activity in the office today, newcomers didn't get the memo that @PeggyOlson is my proper name. Hope it's not too confusing. about 2008/09/22

harrycrane says @maurieb82 I don't think we'll be bringing Sanchez on. The TV department is too important to risk a guy who can't keep his mouth shut. about 2010/10/01

bettydraper says Weighing my lunch. about 2012/05/18

helen_bishop says @Robert_Pryce You're perceptions are correct. @CreepyGlen loves to exaggerate! #madmen about 2010/10/10

betty_draper says Want to buy my http://bit.ly/bluedress? @joan_holloway has asked for a donation... Strange. Still, I've never had a good time in that dress. about 2010/08/17

sarabeth_carson says Ray could've gotten tickets to the concert @BettyDraper. But I didn't want Becky exposed to bad neighborhood and unsavory element #mmbeatles about 2010/10/03

lilbobbydraper says @betty_draper Mommy, where's Daddy? about 2008/09/09

Bobbie_Barrett says @jennita Why, yes he DID. w/ @kentjlewis any press is good press. ;-) about 2012/05/03

SterlingCooper says Peggy has to get a grip, playing with the boys will not advance her career. about 2008/09/04

sally_draper says Secrets are lies. about 2012/05/15

jane_siegel says @Roger_Sterling Will you please tell the postman to return the mail addressed to @Jane_Siegel and tell them I'm @Jane_Sterling now? about 2009/10/02

Frank_Adman says If you're looking for Mr. Adman try @FrankAdman about 2009/07/12

No public Twitter messages.

kitty_romano says I certainly enjoy sipping at a festive Red Hot Holloway, but I cannot for the life of me get @sal_romano to down one. http://bit.ly/aPnw6O about 2010/08/02

pete_campbell says Taking Trudy to Cape May for the weekend to get my mind off things. It'll be swell. about 2008/08/22

glen_bishop says @bettydraper Maybe your children are happy. Or are they? about 2008/12/19

Bill_Bernbach says @brilliantuseful yep about 2009/05/29

joan_holloway says @jeffersonb Could you get me a Gimlet? about 2009/06/09

peggyolson says @ChrisQueen Cigarettes? Well, not in the drink. But with it. about 2012/05/18

ken_cosgrove says MARTINIS FOR EVERYONE!!! about 2012/02/05

The Press

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